Table of contents
Strategic innovation at large companies through strategic community management – an NTT multimedia revolution case study
Mitsuru KodamaThe article will propose strategic community management as a new management style and innovation technique for large, established companies, that is implemented through the…
2177
From direct to hybrid marketing: a new IBM go‐to‐market model
Alessandro Gandolfo, Franco PadellettiIn the 1980s, a profound change in the information technology (IT) market forced IBM to modify the organisation and management of its selling structure. There was only an internal…
3281
Managing and organizing innovation in the knowledge economy
Jon‐Arild Johannessen, Johan Olaisen, Jon‐Arild Johannessen, Bjørn OlsenIn the knowledge economy, where the business environment is characterised by turbulence and complexity, knowledge is the main source of creating both innovation and sustainable…
7156
Measuring the dimensions of market knowledge competence in new product development
Tiger Li, S. Tamer CavusgilThe dimensions of market knowledge competence (MKC) in new product development are still not sufficiently understood. This research presents a conceptual framework of MKC that is…
2069
ISSN:
1460-1060e-ISSN:
1758-7115ISSN-L:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello