Table of contents
Successful market innovation
Axel JohneThis article reviews three types of innovation which contribute to organic business development: product innovation, process innovation and market innovation. It argues that…
20296
TQM and business innovation
Angel R. Martínez Lorente, Frank Dewhurst, Barrie G. DaleBusiness innovation, that is, the adaptation of management systems to the changing conditions of the environment, is a key factor for organisations if they wish to survive and…
8113
The effectiveness of market information in enhancing new product success rates
Susan Hart, Nikolaos Tzokas, Michael SarenAn overview of the success/failure literature in new product development points to a long list of critical success factors (CSF), which define what should be done to enhance new…
3497
Benchmarking for brand innovation
Pervaiz K. Ahmed, Mohamed ZairiNotes that benchmarking is an under‐utilised tool in the field of innovation. Examines consumer brands in the UK cosmetics and toiletries sector and attempts to use both soft and…
5840
ISSN:
1460-1060e-ISSN:
1758-7115ISSN-L:
1460-1060Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Vincenzo Corvello