Measuring Business Excellence: Volume 20 Issue 3

Beyond brand exposure: measuring the sponsorship halo effect

Lenny Vance, Maria M. Raciti, Meredith Lawley

Global spending on sponsorship continues to rise and many companies now establish portfolios containing a range of sponsorships across sport, arts and cause-related activities…

Measuring the effectiveness of strategic planning: proposing a second order operationalization

Safal Batra, Sunil Sharma, Mukund Dixit, Neharika Vohra

The purpose of this paper is to demonstrate a multi-dimensional second-order operationalization of strategic planning, to advance the understanding of this construct.

Measuring the effectiveness of the communication strategy by using Brand Score Technique - a practitioner Study

Rajesh Srivastava

The purpose of the study is to find the relation between brand score and strategy through measurement of brand score. Quantitative methods to assess consumer awareness…

Measuring university technology transfer efficiency: a maturity level approach

Giustina Secundo, Christle De Beer, Giuseppina Passiante

The process of innovation in developing countries is different from that of developed countries, with mature technologies often being adopted with limited success. Universities…

Intellectual capital performance during financial crises

Sampath Kehelwalatenna

This paper aims to examine empirically the behaviour of the impact of intellectual capital (IC) on firm performance during financial crises, having observed that there was no…

Weighting the dimensions in models of excellence – a critical review from a business perspective

Joaquín Gómez-Gómez, Micaela Martínez-Costa, Ángel Rafael Martínez-Lorente

Despite the widespread use of excellence models as a self-assessment tool in the past two decades, little is known about the underlying logic behind the way that promoting…