Journal of Communication Management: Volume 8 Issue 4

Ethical issues in practising public relations in Asia

Ken Hickson

It is a necessity in a dynamic business like communication management to relook at “ethics”, in light of the difficult times experienced by businesses and PR professionals…

On trust: Using public information and warning partnerships to support the community response to an emergency

Mike Granatt

Effective public communication systems are essential for managing crises involving threats to the public. Risk communication is a proven methodology for formulating and delivering…

Non‐governmental organisations, ethics and corporate public relations

Jean‐Pierre Beaudoin

This paper follows a presentation made at the Public Relations World Festival in Rome on 21st June, 2003. It is based on observation of how the position of nongovernmental…

Public relations and change management: The case of a multinational company

Uta‐Micaela Dürig, Krishnamurthy Sriramesh

Organisations are often reluctant to change their corporate cultures even when such change is essential to cope with the changing business environment. This paper analyses the…

The application of social semiotic theory to visual elements within corporate positioning material and the development of a viable methodology

Reginald Watts, Krishnamurthy Sriramesh

This paper selects social semiotic and critical discourse concepts and argues their suitability as an analytical technique for application to the visual elements in corporate…

Effective public affairs in China: MNC‐government bargaining power and corporate strategies for influencing foreign business policy formulation

Yi‐Ru Regina Chen

China’s open‐market reform and rapid economic growth have generated a tremendous surge in activity and market investment by multinational corporations (MNCs). By 2000, 400 of the…