Journal of Communication Management: Volume 6 Issue 4

Evaluation: An opportunity to raise the standing of PR

Michael Fairchild

Theory and exhortation about planning, research and evaluation (PRE) in PR still outweighs best practice. The tools exist to enable PRE to be used as a means of demonstrating PR…

Ethics and PR

Harvey Thomas

“Public relations” should be the uncomplicated concept of getting to know the people you deal with, serving them professionally and developing understanding and trust with each…

Freelancing: Issues and trends for public relations practice

Ralph Tench, Johanna Fawkes, Dayan Palihawadana

This paper describes a research project that involved an in‐depth investigation into freelancing in the public relations industry with data collected from both freelancers and…

The effects of a divisionalised and decentralised organisational structure on a formal internal communication function in a South African organisation

Derina Holtzhausen

Little research exists on the effects of organisational structure on the public relations function. This study focuses on the effects of structural changes on an internal…

Communication and power in early modern England: A new model

Robert Norris

Historical research suggests that English monarchs at the start of the early modern era (ca. 1500‐1800) followed a communication model this paper tentatively names…

Leadership communication: A status report

David Clutterbuck, Sheila Hirst

Although management is often viewed as distinct from, and sometimes inferior to, leadership, the two share a number of core competencies. Communication is central to the main four…

Fee setting in public relations consultancies: A study of consultancy and client views of current practice in the UK

Jon White

Debate on evaluation of public relations has moved on to questions of value. How can value be placed on public relations services, and – practically – how can realistic fee levels…

Super‐themes for PR evaluation

David Phillips

This paper shows how new technologies open up significant research and development opportunities for the PR industry. It reviews public relations evaluation methodologies that can…