Journal of Communication Management: Volume 6 Issue 2

International public relations: A framework for future research

Krishnamurthy Sriramesh, Dejan Verčič

As a profession, public relations has become a global enterprise. Public relations education is only now beginning to catch up with the global nature of the profession. It is…

Re‐examining the manager’s role in public relations: What management and public relations research teaches us

Danny Moss, Rob Green

This paper examines critically how the manager’s role in public relations has been conceptualised, comparing how the work of managers has been defined from a public relations and…

Public relations and emerging functions of the public sphere: An analytical framework

Inger Jensen

This paper presents a platform for analysing public relations in the future. The author suggests a reintroduction of concepts of the public sphere in public relations theory and…

New approaches to communication management for transformation and change in organisations

Ursula Ströh, Miia Jaatinen

In the new millennium, organisations are going through rapid changes and the role of strategic management is challenged. When the organisation is threatened by environmental…

Public relations in Europe: A kaleidoscopic picture

Betteke van Ruler, Dejan Verčicč, Bertil Flodin, Gerhard Buetschi

This paper is a second report on a Delphi study, which is part of the European Public Relations Body of Knowledge project (EBOK; see also Vol. 4, No. 4 of this journal). The EBOK…

Re‐evaluating the role of rhetoric in public relations theory and in strategies of corporate discourse

Andrej Skerlep

The paper criticises the dominant paradigm of public relations theory for lack of interest in discursive and rhetorical dimensions of public relations. An alternative theoretical…

Corporate trails: Relationship building and the BBC

Peter Meech

In recent years UK television broadcasting organisations have increasingly come to realise the importance of building relationships with their various stakeholders. In particular…

An examination of possible obstacles to management acceptance of public relations’ contribution to decision making, planning and organisation functioning

Jon White, Dejan Verčič

Public relations practitioners continue to lament the fact that their contribution to management is not taken seriously nor given sufficient weight. This paper examines some of…