Journal of Communication Management: Volume 6 Issue 1

The complexities of communicating to customers in emerging markets

Richard Fletcher, T.C. Melewar

This paper explores the differences between communicating with consumers in emerging economies compared with those in more developed economies. The nature of emerging markets is…

The question of coherency in corporate branding – over time and across stakeholders

Mette Morsing, Jan Kristensen

The paper investigates the successful establishment of a strong corporate brand with a particular emphasis on analysing the corporate branding literature’s assumptions about…

Positive response action: The ultimate goal of website communication

Lyndsay Sharp

A vast array of communication and behavioural theories and models has long assisted the communication management industry in its quest for excellence. While relying upon and…

UK corporate reputation management: The role of public relations planning, research and evaluation in a new framework of company reporting

Nigel O’Connor

The permeation of the corporate social responsibility imperative and the proliferation of the Internet across the globe have begun to redistribute social influence. A wider…

From war stories to case studies

Barbara DeSanto

Practitioners provide valuable resource for students through sharing their workplace experiences with them as guest lecturers in classrooms. Practitioners often take advantage of…

The communicating company

David Clutterbuck

Research on behalf of the IABC into the potential links between business success and communication competence has suggested strongly that the communication function(s) can only…

Evaluating content counts

David Phillips

This paper explores content and media evaluation applications for public relations research, and identifies the difference between advertising measures of value and public…