Journal of Communication Management: Volume 5 Issue 3

Electronic relationships: Interactivity, Internet branding and the public sphere

Judy Motion

This paper examines a New Zealand website, nzgirl.co.nz, in order to theorise the Internet as a communication tool, the Internet as a marketplace and the Internet as a public…

Intranets and employee communication: PR behind the firewall

Marie Murgolo‐Poore, Leyland Pitt

The new economy, or knowledge‐based era, not only brings with it additional challenges to the employee communication process, but also inspired solutions. Historically, employee…

Getting past platitudes: Factors limiting accommodation in public relations

Glen T. Cameron, Fritz Cropp, Bryan H. Reber

Prevailing thought in academia holds that the ideal model of public relations is two‐way symmetrical. In this model, communication flows both ways between an organisation and a…

They’re talking about you: Some thoughts about managing online commentary affecting corporate reputation

Alison Clark

Corporate reputation managers need to put new systems in place to permit timely and appropriate response to the increased level of comment on significant issues that the Internet…

Communications management for difficult and unpopular projects

Tom Curtin, Jacqueline Jones

Classical PR works on the basis that the public wants to buy the product. But the classic tools – media relations, leaflets, public meetings and exhibitions, and even advertising…

The planning, implementation and evaluation of an online marketing campaign

Claire Spencer, Nick Giles

“We’re watching the wiring of the cerebral cortex of society”, said Jay Walker, founder and vice‐chairman of priceline.com, of the new Internet revolution. “It is dramatically…