Journal of Communication Management: Volume 5 Issue 1

Cultivating creativity in public relations consultancies: The management and organisation of creative work

Christine Daymon

If innovation is to flourish in public relations, then creativity must be encouraged and nurtured because it is out of the process of creativity that innovation springs. In order…

Personal public relations: The interdisciplinary pitfalls and innovative possibilities of identity work

Judy Motion

This paper examines the processes used to create and communicate the public identities of New Zealand women politicians. Interviews conducted with women politicians and their…

Innovation in communication: The experience of a specialist healthcare communication management consultancy

Stuart E. Woodhead, Nick V. Ashley, Jeanette S. Atkinson, Michelle R. Moore

Communication, or the process of transferring understanding of ideas and products, is complex. This is particularly true in an area where jargon is rife (science, scientific…

Value‐adding communication: Innovation in employee communication and internal marketing

Kevin Thomson, Lorrie Hecker

It takes more to succeed in today’s global marketplace. More responsiveness. More flexibility. More commitment. To compete, organisations need their staff to understand business…

World‐class public relations: A model for effective public relations in the multinational

Robert I. Wakefield

As organisations become multinational, their reputations are increasingly subject to the effects of culture, politics, socioeconomics and other factors that become much more…

Does reflective practice have relevance for innovation in public relations?

Liz Yeomans

Writers such as Schön and Argyris have been influential in our understanding of how people and organisations learn. They contend that “real” learning only takes place when we…

Innovation, research and development in professional service firms: A comparison of management and public relations consultancies, drawing implications for public relations practice

Jon White

This paper examines the arrangements made for innovation, research and development in professional service firms, particularly management and public relations consultancies. The…