Journal of Communication Management: Volume 3 Issue 1

Preventive marketing for crisis communications in tourism: Management strategies in the USA and Spain

Alfonso González‐Herrero, Cornelius Pratt

Using chaos theory as a point of departure, this comparative study of systematic samples of public relations, communication and marketing directors of tourism organisations in…

Technology assisted teaching and learning: Design implications for communication courses on the internet

Sandra M. Oliver

This paper considers the relationship between pre‐ and post‐technology assisted teaching and learning (TATL) based on models of learning, the learning context, programme design…

Tough calls to make: Contingency theory and the Centennial Olympic Games

C. Richard Yarbrough, Glen T. Cameron, Lynne M. Sallot, Allison McWilliams

This paper offers a quick overview of Cameron's contingency theory of conflict management in public relations. It then applies the theory to three cases that occurred during the…

Communication and Lloyd's reconstruction

Peter J. Hill

This paper is concerned with outlining the role of ‘communication’ and ‘measurement’ techniques in the successful achievement of one of the longest and most complex financial…

Only PR outcomes count — That is the real bottom line

Walter K. Lindenmann

This paper discusses a strategic approach to the measurement of public relations results — the Ketchum Effectiveness Yardstick concept — developed by the author as a planning tool…

Whither PR graduates?

William Mallinson

Reliable, specific, comprehensive and frank data about the fate of PR graduates is hard to find. The problem is compounded by the CAM professional qualifications, since CAM people…

The power of storytelling when cultures merge

John Harben

This paper uses ideas of ‘organisational storytelling’ and three ‘domains’ to create the author's own stories about the role of organised communication in a major corporate…