Journal of Communication Management: Volume 24 Issue 1

Fandom, forgiveness and future support: YouTube apologies as crisis communication

Jean Kelso Sandlin, Monica L. Gracyalny

This study examined how audience characteristics and attitudes relate to their perceptions of sincerity and forgiveness of apologies by public figures posted on YouTube.

Information leaks before CEO change: financial gain and ethical cost

Gregor Halff, Anne Gregory

The purpose of this paper is to investigate whether there are information leaks immediately before CEOs change and – if so – whether some investors take financial advantage of…

Information specificity, social topic awareness and message authenticity in CSR communication

Andrea Pérez, María del Mar García de los Salmones, Matthew T. Liu

This paper explores how companies can improve consumer attitudes towards corporate social responsibility (CSR) messages and companies by designing the content of the message…

Key challenges in strategic start-up communication: A systematic literature review and an explorative study

Markus Wiesenberg, Alexander Godulla, Katharina Tengler, Inga-Marit Noelle, Julia Kloss, Natalie Klein, David Eeckhout

The paper represents a starting point of a broader research project in strategic start-up communication. The main purpose of this study is to demonstrate the current state of…

Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong

Suk Chong Tong, Fanny Fong Yee Chan

Market-oriented relations has been regarded as a kind of public relations practices widely performed by the practitioners of public relations and marketing. This study attempts to…