Journal of Communication Management: Volume 22 Issue 2

Social Media Recruitment 3.0: Toward a new paradigm of strategic recruitment communication

Helle Kryger Aggerholm, Sophie Esmann Andersen

Drawing on a unique case of a Web 3.0 recruitment campaign, the purpose of this paper is to explore how a Web 3.0 social media recruitment communication strategy influence, add…

Crafting employee trust: from authenticity, transparency to engagement

Hua Jiang, Yi Luo

The purpose of this paper is to propose and test a model examining how three influential organizational factors – authentic leadership, transparent organizational communication…

It’s My Time: applying the health belief model to prevent cervical cancer among college-age women

Beth Sundstrom, Heather M. Brandt, Lisa Gray, Jennifer Young Pierce

Cervical cancer (CxCa) incidence and mortality remain unacceptably high in South Carolina, USA, presenting an ideal opportunity for intervention. To address this need, Cervical…

How focusing positively on errors can help organizations become more communicative: An alternative approach to crisis communication

Charlotte Simonsson, Mats Heide

The purpose of this paper is to gain new knowledge of how organizational errors can be used to early detect signals of impending crises and thereby develop internal crisis…

An exploratory analysis of corporate social responsibility reporting in US pharmaceutical companies

Lori Cook, Helen LaVan, Ivana Zilic

The purpose of this paper is to compare “how we see ourselves” vs “how others see us” when communicating corporate social responsibility (CSR) activities in US pharmaceutical…

Reading beyond the lines: themes and cultural values in corporate leaders’ communication

Cindy Sing-Bik Ngai, Rita Gill Singh

The unprecedented economic development and increase in the number of global corporations in the Greater China region, comprising the Chinese mainland, Taiwan and Hong Kong, have…

Identifying competence characteristics for excellent communication professionals: A work field perspective

Melissa Fuller, Marjolein Heijne-Penninga, Elanor Kamans, Mark van Vuuren, Menno de Jong, Marca Wolfensberger

The purpose of this paper is to clarify which knowledge, skills and behaviors are used to describe excellent performance in professional communication. As the demand for talented…

The art of strategic improvisation: A professional concept for contemporary communication managers

Jesper Falkheimer, Katarina Gentzel Sandberg

The purpose of this paper is to describe strategic improvisation, a contemporary concept and approach based on the creative arts and organizational crisis theory, as a valuable…