Journal of Communication Management: Volume 21 Issue 1

The challenges of introducing internal social media – the coordinators’ roles and perceptions

Vibeke Thøis Madsen

The purpose of this paper is to explore the challenges associated with introducing internal social media (ISM) into organizations in order to help them reap the benefits of…

The art of engagement: dialogic strategies on Twitter

Beth Sundstrom, Abbey Blake Levenshus

The purpose of this paper is to explore how the dialogic theory of public relations can help strategic communication practitioners support and enhance the relationship between…

The benefit of issue management: anticipating crises in the digital age

Nadine Strauβ, Jeroen Jonkman

The purpose of this paper is to find out how issue management and media monitoring is exercised in the digital age to anticipate crises. More specifically, it was investigated how…

Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content

Kevin D. Lo, Richard D. Waters, Nicklas Christensen

The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s…

Creating business value through corporate communication: A theory-based framework and its practical application

Ansgar Zerfass, Christine Viertmann

The purpose of this paper is to report on a multi-step research project which explores concepts that explain communication value across different disciplines and builds a…

How symmetrical employee communication leads to employee engagement and positive employee communication behaviors: The mediation of employee-organization relationships

Minjeong Kang, Minjung Sung

The purpose of this paper is to examine how a company’s symmetrical internal communication efforts could influence its employees’ perception of relationship outcomes with the…