Journal of Communication Management: Volume 20 Issue 4

A comparative excellence framework for communication management

Dejan Vercic, Ansgar Zerfass

Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two…

Intangible resource management: social capital theory development for public relations

Melissa Dawn Dodd

The purpose of this paper is to conceptualize a meso-level (organizational) social capital theoretical approach to public relations. A theory and conceptualization of social…

Understanding learning in senior public relations practices: From boundary spanning to boundary dwelling

Mandy Powell, Magda Pieczka

Over the last 50 years the social legitimacy of public relations has improved by standardising and monitoring the education and training of its practitioners. While successful in…

Measuring online dialogic conversations’ quality: a scale development

Stefania Romenti, Chiara Valentini, Grazia Murtarelli, Katia Meggiorin

The purpose of this paper is to develop a measurement scale for assessing the quality of dialogic conversations among companies and digital publics in social media. Dialogic…

The buffering effect of industry-wide crisis history during crisis

Seul Lee, Sora Kim

Two questions guide this study: “Do two crisis history types (i.e. organization-specific vs industry-wide) have the same effect on publics’ perception of the organization in a…

Time-lag analysis of the agenda-building process between White House public relations and congressional policymaking activity

Tiffany Schweickart, Jordan Neil, Ji Young Kim, Spiro Kiousis

The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting.

Debunking the myth of denial’s effectiveness in crisis communication: context matters

W. Timothy Coombs, Sherry Jean Holladay, An-Sofie Claeys

The purpose of this paper is to address the under-researched issue of how formal determinations of organizational responsibility for a crisis affect the effectiveness of the…

Online corporate social responsibility communication: an emerging country’s perspective

Kingsley Opoku Appiah, Mary Asare Amankwah, Lawrence Adu Asamoah

The purpose of this paper is to examine the determinants of online corporate social responsibility (CSR) reporting of the insurance industry in Ghana. Specifically, it explores…