Journal of Communication Management: Volume 20 Issue 2

Moderating effects of identification on volunteer engagement: an exploratory study of a faith-based charity organization

Minjeong Kang

Volunteers are often crucial components to many nonprofit organizations as their financial resources continue to decline. Volunteer activities in the nonprofit sector provide a…

Civil servants as superior presidential spokespeople

Kara Alaimo

This study investigated whether political appointees or civil servants are more effective spokespeople for the President of the United States.

Change agent aides: effect in a public information campaign

Henrik Vejlgaard

This study aims at establishing if the use of change agency aides can have an effect on a specific target group in a public information campaign. The target group is elderly…

Culture, competency and policy: why social media dialogue is limited in Australian local government

Fae Heaselgrave, Peter Simmons

The aim of the study was to identify the extent to which social media are perceived by local government communicators as an opportunity to facilitate dialogue with communities…

The role of “organic public relations” in communicating wicked public health issues

Margaret Ann Brunton, Christopher James Galloway

To explore the applicability of the organic theory of public relations to address “wicked” problems in public health systems.

Editorial

Anne Gregory, Jesper Falkheimer

Building Betty Crocker's brand community: conversations with consumers, 1940-1950

Rebecca Swenson

This paper closely examines an iconic relationship between the Betty Crocker brand figure and a set of consumers to build our understanding of how corporate personas contribute to…