Journal of Communication Management: Volume 19 Issue 1

A “practice turn” for global public relations: an alternative approach

Iris Rittenhofer, Chiara Valentini

The purpose of this paper is to review recent literature on global public relations in order to scrutinize how contemporary transformations are conceptualized in the field, and…

The German plagiarism crisis: Defending and explaining the workings of scholarship on the front stage

Birte Fähnrich, Claudia Janssen Danyi, Howard Nothhaft

Rising public scrutiny has? brought new demands for science communication. Especially, incidents of falsification, fabrication, and plagiarism have recently come to question…

Mapping communication management competencies for European practitioners: ECOPSI an EU study

Ralph Tench, Angeles Moreno

The principle focus of the European Communication Professional Skills and Innovation (ECOPSI) Research project reported in this paper is to develop understanding of the…

Advancing the country image construct from a public relations perspective: From model to measurement

Alexander Buhmann, Diana Ingenhoff

The purpose of this paper is to develop and test a new model for the measurement of the constitution and effects of the country image as a central target construct in…

Shock events and corporate announcements

Marco Ferretti, Giorgia Profumo, Ilaria Tutore

The purpose of this paper is to verify if, in case of a shock event, there are types of corporate announcement that may influence stock price behaviour better than others. The…

Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication

Alfonso Siano, Maria Palazzo

The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication…