Journal of Communication Management: Volume 18 Issue 4

Broadcasting, reacting, engaging – three strategies for CSR communication in Twitter

Michael Etter

Symmetric communication and relationship building are core principles of public relations, which have been highlighted for CSR communication. The purpose of this paper is to…

Fortune 100 companies’ Facebook strategies: corporate ability versus social responsibility

Sora Kim, Soo-Yeon Kim, Kang Hoon Sung

The purpose of this paper is to examine how Fortune 100 companies are using Facebook (FB) in terms of employing corporate ability (CA), corporate social responsibility (CSR), and…

Unpacking the relationship between organizational culture and excellent leadership in public relations: An empirical investigation

Juan Meng

By looking into the relationship between organizational culture and excellent leadership in public relations, the purpose of this paper is bifold: first, how and to what extent…

Key messages and message integrity as concepts and metrics in communication evaluation

Craig E. Carroll, Nell C. Huang-Horowitz, Brooke Weberling McKeever, Natalie Williams

The purpose of this paper is to introduce the concepts of key messages and key message integrity, and examines their viability for communication management scholars and…

Consumer campaigns in corporate public affairs management: The case of climate change and the German energy industry

Inga Schlichting

The purpose of this paper is to use expert interviews with communication managers of the German energy industry to analyze the strategic aims and challenges of consumer campaigns…

An attributional analysis of corporate reporting in crisis situations: The 2010 Toyota recall

Falk Tennert

The purpose of this paper is to use an attributional approach to examine press coverage in Germany dealing with Toyota’s 2010 global product recall due to purportedly defective…