Table of contents
Organic integration: the natural process underlying communication integration
Brian G. SmithThe purpose of this paper is to progress research on integrated communication management from its current debates on definitions and normative models to research‐based…
Examining how industries engage the media: Comparing American and German agricultural associations' web sites
Meredith L. Wang, Richard D. WatersThe purpose of this paper is to examine how Kent and Taylor's dialogic features are used by agricultural associations in the USA and Germany to engage media.
The view from within: internal publics and CSR
Ganga Sasidharan DhaneshThe purpose of this paper is to explore the significance of corporate social responsibility (CSR) as a predictor of organisational commitment of internal publics. More precisely…
Leveraging variety for creativity, dialogue and competition
Alessandra Mazzei, Silvia RavazzaniThe purpose of this paper is to provide a suitable framework for managing diversity in organizations coping with social, communication, marketing, and organizational challenges.
Adapting the PZB service quality model to reputation risk analysis and the implications for CSR communication
Peggy Simcic BrønnOrganizations put their reputations at risk when they misunderstand what their stakeholders expect from them. People expect specific behavior from an organization regarding…
Negotiating power through communication: Using an employee participation intervention to construct a discursive space for debate
Leah RitchieThe purpose of this paper is to provide a critical analysis of organizational power at a non‐profit organization, and demonstrate how a participation intervention can deconstruct…
ISSN:
1363-254Xe-ISSN:
1478-0852ISSN-L:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer