Table of contents
Public relations research priorities: a Delphi study
Tom WatsonThe purpose of this paper is to identify and rank the most important topics for research in the field of public relations. An associated outcome was to propose the research…
Who's in and who's out?: Studying the effects of communication management on social cohesion
Piet VerhoevenThis paper aims at providing a theoretical perspective to study the effects of the communication management/public relations of organizations on the social cohesion of…
Environmental disclosure in response to public perception of environmental threats: The case of co‐incineration in Portugal
Manuel Castelo Branco, Teresa Eugénio, João RibeiroThe purpose of this paper is to examine changes in levels of voluntary environmental disclosures of Cimpor and Secil in response to increased public awareness of its activities…
Perspectives of communication in the Australian public sector
Leanne GlennyThe purpose of this paper is to seek an understanding of the role of government communication in Australia by examining perspectives on the extent to which public servant…
Integrated online marketing communication: implementation and management
Călin GurăuThe purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment.
ISSN:
1363-254Xe-ISSN:
1478-0852ISSN-L:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer