Table of contents
The role of the mass media in investor relations
Aeron DavisThe purpose of this paper is to observe the investor relations (IR) process from the perspective of media sociologists.
Trends in public relations and communication management research: A comparison between Germany and The Netherlands
Juliana Raupp, Betteke van RulerWithout doubt, communication management is an expanding and diversifying discipline and the demand for a strategic functioning is rising. Accumulation of knowledge can be seen as…
Relationship maintenance strategies on Fortune 500 company web sites
Eyun‐Jung Ki, Linda Childers HonThe purpose of this paper is to examine how organizations enact positivity, openness, access, sharing of tasks, and networking through their web sites. The paper also aims to…
Defining realities: Why community consultation needs to start with the problem, not the solution
Geoff BarbaroThe purpose of this paper is to examine how organisations generate the additional value from community consultation and take advantage of the opportunities that engagement with…
Learning lessons? The registration of lobbyists at the Scottish parliament: A reply to Coldwell
William DinanThe Scottish Parliament was founded on principles of openness and accessibility and signalled the potential for a new style of politics after devolution. In the aftermath of…
The ideal lobbyist: Personal characteristics of effective lobbyists
Conor McGrathLobbying and lobbyists have for some time been regarded with suspicion and even outright mistrust by journalists and the wider public. While to some extent, popular…
“PRP culture”: A framework for exploring public relations practitioners as cultural intermediaries
Caroline HodgesTo advance the cultural approach to public relations research and practice through linking societal culture and occupational culture of public relations to the communication…
Embracing PR theory: an opportunity for practitioners?
Charles MoncurAs the public relations industry seeks professional status and a more meaningful role in the strategic management of organisations, survey evidence suggests reluctance among…
What should public relations theory do, practically speaking?
George Cheney, Lars Thøger ChristensenThe purpose of this paper is to discuss issues of PR theory and practice.
What is the role of public relation theory?
Reginald WattsTo discuss the role of public relations theory.
Theory on strategic communication management is the key to unlocking the boardroom
Gerhard Bütschi, Benita SteynThe purpose of this paper is to argue that academics should have an intimate understanding of the practical problems facing the corporate communication/public relations profession.
On the challenge of practice informed by theory
Elizabeth L. TothThe purpose of this paper is to outline the challenge of practice informed by theory in public relations.
ISSN:
1363-254Xe-ISSN:
1478-0852ISSN-L:
1363-254XOnline date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jesper Falkheimer