Journal of Communication Management: Volume 1 Issue 2

Communication and change: Effective change communication is personal, global and continuous

Michael B. Goodman, Virginia C. Holihan, Karen E. Willis

This paper examines strategies to meet the communication challenge of change brought on through planned transitions, by the stress of a crisis, or as a result of the social…

Conscious corporate communication: A conceptual analysis

Richard J. Varey

The common view of communication is of something that is not really communication. To be effective, communication effort must be seen in its holistic social context, and be…

Considering the source: What the public thinks of sponsors of public relations

Lynne M. Sallot

In order to test effects of motives, communication style and licensing on the reputations of sponsors of public relations, a 4 × 2 × 2 factorial design experiment was conducted by…

Communicating for competitive advantage: A continuous improvement model

John Oakley

This paper describes a continuous improvement model, developed by Edwards Deming and applied by the author. The model shows how organisations can align their performance with…

Communicating to sub‐cultures: Targeting children and teenagers

MaryLee Sachs

Communicating effectively with youth is tantamount to walking the plank on a snakeboard — even if you can manoeuvre the snakeboard down the plank, you are bound to fall off the…

British Airways' internal communication programme

Peter Jones

Good communication sits at the heart of any successful enterprise. Internal communications is also being recognised increasingly as a powerful leader within a business �…

A common sense guide to treating the shareholder as a customer

Pamela A. Jameson

‘A common sense guide to treating the shareholder as a customer’ questions why companies generally do not treat shareholders as customers. The paper provides insight into…

An assessment of trends in the client/agency relationship

Peter Hehir

This paper describes the author's views on current and future trends in the relationship between public relations consultancies and their clients. A number of such trends are…

Using the Internet to communicate with key audiences

Greg Flynn

The excitement surrounding the Internet should be counterbalanced by the realisation that ‘The Net’ can be less than effective as a medium to reach key audiences. This paper…