Table of contents
ECR ‐ breaking china in the US supermarket industry
Richard CollinsLipton is one of the companies most advanced in the implementation of efficient consumer response (ECR) in the USA. Describes the hostile grocery industry environment leading up…
1841
Lessons learned from the Birds Eye Wall’s ECR initiative
Tony PearceBirds Eye Wall’s is the largest food brand in the UK and at the forefront of efficient consumer response (ECR) implementation. Provides a detailed account of how ECR has been…
1008
Product range management: a case study of supply chain operations in the European grocery industry
Jan HolmströmA particular problem for European suppliers to the grocery trade is the requirement for country or region specific product variants. A large number of local variants dramatically…
4885
ISSN:
1359-8546e-ISSN:
1758-6852ISSN-L:
1359-8546Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Beverly Wagner