International Journal of Entrepreneurial Behavior & Research: Volume 7 Issue 6

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A multidimensional study of the key determinants of effective SME marketing activity: Part 2

Jimmy Hill

This paper forms Part 2 of a monograph detailing a study that sought to examine the key determinants of SME marketing. It reports the key findings with respect to marketing…

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Sue Marlow

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Cover of International Journal of Entrepreneurial Behavior & Research

ISSN:

1355-2554

e-ISSN:

1758-6534

ISSN-L:

1355-2554

Online date, start – end:

1995

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

Prof Paul Jones

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Table of contents

A multidimensional study of the key determinants of effective SME marketing activity: Part 2

Note from the publisher

Editorial

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Open Access:

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