Qualitative Market Research: Volume 7 Issue 1

Consumer‐driven innovation networks and e‐business management systems

Howard Cox, Simon Mowatt

This paper examines the use of consumer‐driven innovation networks within the UK food‐retailing industry using qualitative interview‐based research analysed within an economic…

Bla‐bla‐bla: video chat service on the Internet – a market feasibility study

Adam Lindgreen, Michael Antioco, Martin Wetzels

The Internet is changing the way that companies carry out their business and, in fact, constitutes an entirely new application domain, which makes product innovation possible…

A projectives perspective of international “e”‐services

Elaine Ramsey, Patrick Ibbotson, Jim Bell, Brendan Gray

Given the growth of services and their importance in the economy, e‐business and the Internet have the potential to increase the competitiveness and growth of small firms…

A consideration of the roles of business intelligence and e‐business in management and marketing decision making in knowledge‐based and high‐tech start‐ups

Jimmy Hill, Terri Scott

This paper considers the roles of business intelligence (BI) and e‐business systems in enhancing the quality of decision making in knowledge‐based and high‐tech start‐ups. A…

The importance of a strong business‐IT relationship for the realisation of benefits in e‐business projects: the experiences of Egg

Sue Clarke, Neil Doherty

There is a pressing need for research into the successful application of technology within organisations, given the high incidence of failure, with respect to information systems…

Online banking information: what we want and what we get

Kathryn Waite, Tina Harrison

This paper reports on young adults’ expectations and perceptions of online retail banking information. A combination of qualitative and quantitative research was used. Focus…

Note from the publisher

John Peters

Guest editorial

Stanley J. Paliwoda