Table of contents
Issues in representing the postmodern consumer
Christina GouldingThe paper looks at the concept of postmodernism and the issues relating to positioning and representing the consumer. It evaluates the conflict regarding postmodern research, and…
Gender, identity and the consumption of advertising
Margaret K. Hogg, Jade GarrowThis paper seeks to challenge the tendency to represent gender as a unitary theoretical construct; and would argue for a more differentiated view of how the psychological aspects…
Divergent representational practices in advertising and consumer research: some thoughts on integration
Chris HackleyThis essay refers to working practices in advertising agency research as a source of reflection on representational practices in the wider worlds of consumer research. The…
Virtual connections: representation and commercial qualitative research
Mark ThorpeThis paper explores the question of representation within commercial qualitative research in the context of a broader “crisis of representation”. It will be argued that a…
Crisis, what crisis? Marketing, Midas, and the Croesus of representation
Stephen BrownA crisis, according to the Oxford English Dictionary, is “a decisive moment”, “a turning point”, “a time of great difficulty”. If this is the case, then marketing cannot possibly…
ISSN:
1352-2752e-ISSN:
1758-7646ISSN-L:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Elina Närvänen