Qualitative Market Research: Volume 6 Issue 1

Building an e‐business scenario for small business: the IBM SME Gateway project

Lee Schlenker, Nicholas Crocker

After discussing the basis of business value and competitive advantage in today’s economy, this article explores the nature of small business and the increasing interdependence of…

Innovative use of the Internet in established small firms: the impact of knowledge management and organisational learning in accessing new opportunities

Lynn M. Martin, Harry Matlay

In this article, three established small‐ and medium‐sized enterprises provide qualitative case study evidence of the extent to which information communications technology can be…

Integrating the Web and e‐mail into a push‐pull strategy

Mike Sands

This paper looks at the potential for developing customer relationship strategies using the Internet (electronic customer relationship management) (ECRM) with particular relevance…

Channel conflict and high involvement Internet purchases – a qualitative cross cultural perspective of policing parallel importing

Geoffrey Wootten

This specifically qualitative study explores a situation where marketing channels become lengthened, not shortened, because of the ability of Internet users to overcome knowledge…

“Following the yellow brick road” – young adults’ experiences of the information super‐highway

Ian C. Grant, Kathryn Waite

This paper uses the metaphor of the movie classic the Wizard of Oz to represent the online experiences of young adults. Just like the twister that turns Dorothy’s world upside…

An investigation of online consumer purchasing

Chanaka Jayawardhena, Len Tiu Wright, Rosalind Masterson

This paper examines the literature concerning consumers’ purchasing on the Internet and reports on a project that contained qualitative findings with the help of quantitative data…

SME and consumer e-business research

Julie Abbott & Professor Merlin Stone