Qualitative Market Research: Volume 5 Issue 1

On‐line messages: developing an integrated communications model for biotechnology companies

Ashok Ranchhod, Cãlin Gurãu, Jonathan Lace

The Internet is rapidly changing the way in which information is displayed and accessed on a global level. Taking into consideration the new communication opportunities offered on…

“Not in front of your mother!”: online marketing for pharmaceutical products addressing taboo topics

Ursula Wrobel

The paper borrows inspiration from three main sources: international marketing research, semiotic theory and communication studies. It explores online marketing for pharmaceutical…

Analysing qualitative data: computer software and the market research practitioner

Pauline Maclaran, Miriam Catterall

This paper discusses the ways that software programs can support qualitative market research practitioners in data analysis and interpretation. First it looks at what these…

Participatory group observation – a tool to analyze strategic decision making

Christine Vallaster, Oliver Koll

Group decisions have taken a prominent part in strategic decision making but managerial research still lacks techniques to study these interpersonal processes comprehensively…

Nominal grouping sessions vs focus groups

Barry E. Langford, Gerald Schoenfeld, George Izzo

These empirical results provide new and strong support for Langford’s 1994 quantitative demonstration that the qualitative results of nominal grouping sessions (NGS) are highly…

A note from the publisher

International competitive intelligence research URLS

Rehan ul-Haq

Qualitative Research and the Data Protection Act 1998

Jennie Beck

Editorial

Len Tiu Wright

The impact of the Internet on marketing and sales

Andrew Cox, Lorna Chicksand, Paul Ireland