Qualitative Market Research: Volume 4 Issue 3

Internet marketing research: opportunities and problems

Olivier Furrer, D. Sudharshan

The Internet is promised a brilliant future among the favorite tools of marketing researchers. Develops a typology of Internet marketing surveys showing the existence of eight…

Designing and conducting virtual focus groups

Casey Sweet

Conducting qualitative research online is becoming more prominent and popular as a way of collecting insights and information as companies discover the advantages, learn the…

A new research medium, new research populations and seven deadly sins for Internet researchers

Clive Nancarrow, John Pallister, Ian Brace

The increasing use of Internet‐based qualitative and quantitative research is based on both “pull” and “push” factors. “Pull” factors include research clients’ demand for faster…

Consumer interaction in the virtual era: some qualitative insights

Martin Evans, Gamini Wedande, Lisa Ralston, Selma van ‘t Hul

Focuses on the exploration of consumer experience and attitudes towards online interaction within virtual communities. One of the emerging e‐commerce business models, the consumer…

What price on loyalty when a brand switch is just a click away?

Ken Clarke

Compares two leading brands in the USA in late 1999: the leading e‐retailer, Amazon.com, and the leading “bricks and mortar” retailer, Wal‐Mart. The two brands were found to…

New frontiers in cybersegmentation: marketing success in cyberspace depends on IP address

Panos Louvieris, John Driver

Focuses on the forthcoming next generation Internet’s address system (IPv6) which will potentially redefine the way marketers approach the segmentation of interactive…

Data data everywhere – and not a byte of use?

Julie Abbott

Describes the research and findings of a project aimed at how UK companies use customer information in their marketing today. Today’s technologies allow companies to collect…

Research in cyberspace

Rehan ul-Haq, Chris Mann