Qualitative Market Research: Volume 3 Issue 2

Change and circumstance in Kyrgyz markets

Many market research methods normally used in the West encounter a variety of problems if relocated to environments that are culturally very different. This article is about the…

Measurement in a cross‐cultural environment: survey translation issues

Focuses on the issue of survey translation and different translation alternatives available to researchers. As marketers attempt to better understand and serve the needs of the…

Recognising deductive processes in qualitative research

States that there are two general approaches to reasoning which may result in the acquisition of new knowledge: inductive reasoning commences with observation of specific…

Postmodern marketing: research issues for retail financial services

Postmodern conditions and re‐evaluations of marketing theory are prompting a re‐consideration of marketing strategies and methodologies. This paper is concerned with research…

Introduction

The Internet as a tool for global linking

Technology and qualitative research

Editorial

The information superhighway and its effects

Education - AQRP courses in 2000