Qualitative Market Research: Volume 27 Issue 4

Guest editorial: Paving the way for the SDGs implementations: new consumption and marketing models in post-pandemic context

Kaouther Kooli, Hamida Skandrani, Ediz Edip Akcay, Malek Sghaier

Corporate social responsibility communication after COVID-19: what values for practical implementation of the SDGs?

Sana Tebessi, Amal Ben Cheikh, Mariem Dali

In line with the growing trend of companies focusing on achieving sustainable development goals (SDGs), this research paper aims to propose a classification of values of socially…

Navigating brand purpose in the post-pandemic era: insights from marketing agencies on supporting SDGs through strategic delineation and execution

Alessandro Feri, Nicholas Jonathan Ind, Nathalia Christiani Tjandra

This study aims to investigate the role of marketing agencies in aligning brand purpose with the Sustainable Development Goals (SDGs) in the post-pandemic era. This study explores…

Circular supply chain management in post-pandemic context. A qualitative study to explore how knowledge, environmental initiatives and economic viability affect sustainability

Mandeep Kaur, Maria Palazzo, Pantea Foroudi

Circular supply chain management (CSCM) is considered a promising solution to attain sustainability in the current industrial system. Despite the exigency of this approach, its…

Women empowerment: challenges and opportunities for sustainable development goals

Suraksha Gupta, Mingxue Wei, Nektarios Tzempelikos, Matthew Minsuk Shin

The paper aims to explore gaps in women's empowerment in rural areas, specifically focusing on the alignment of skill development with job creation. The overarching goal is to…

The retail wellnesscape: conceptualizing consumer wellness in a health food retailing context

Marie-Eve Chartrand, Deny Bélisle, Gabrielle Patry-Beaudoin, Soumaya Cheikhrouhou

This paper aims to deepen the knowledge of consumer wellness by conceptualizing this construct in an everyday retail setting, specifically a health food store. With wellness…

Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace

Dr Dongmei Zha, Pantea Foroudi, Reza Marvi

This paper aims to introduce the experience-dominant (Ex-D) logic model, which synthesizes the creation, perceptions and outcomes of Ex-D logic. It is designed to offer valuable…