Qualitative Market Research: Volume 24 Issue 4

Guest editorial

Julie Robson, Jillian Farquhar, Mana Farshid

Entrepreneurship via social networks – “connected woman” in Lebanon

Jessica Lichy, Jillian Dawes Farquhar, Maher Kachour

The purpose of this paper is to extend understanding of marketing in MENA by investigating how women entrepreneurs use social networking sites (SNS) in marketing their businesses…

Online shopping in a restrictive society: lessons from Saudi Arabia

Stuart Roper, Eman S. Alkhalifah

Western consumers are able to take shopping for granted, their major restriction being financial. This study aims to understand motivations to buy fashion items online in the…

Making context matter: unraveling functional foods’ constructions by Tunisian consumers

Saoussen Lakhdar, Fatma Smaoui

This paper aims to explore the socio-cultural meanings of functional foods for Tunisian consumers and to understand how these meanings shape their preferences and practices in the…

Repairing political trust in Tunisia

Malek Sghaier, Hamida Skandrani, Julie Robson

This study aims to identify the responses required to repair political trust in Tunisia and the differences between two key stakeholder groups, namely, politicians and voters.

Inhibitors of non-for-profit organisations’ activities and survival in a crisis context

Hamida Skandrani, Kaouther Kooli, Nadia Doudech

Tunisia has been living a decade of democratic transition since 2011. In this new context, the civil society has been fervently expressing claims for democracy and social justice…

Image formation in a destination threatened by terrorism: understanding the role of motivations

Cherifa Lakhoua, Azza Temessek, Mona Khadija Baccouche

This paper aims to explore the formation of a destination image (DI) threatened by terrorism. The study sheds light mainly on the 2015 terrorist attacks targeting a beach resort…