Qualitative Market Research: Volume 22 Issue 4

Guest editorial

Wided Batat, Paula C. Peter

Eating for pleasure: an introduction of the healthy food experience pyramid

Wided Batat

Social food pleasure: When sharing offline, online and for society promotes pleasurable and healthy food experiences and well-being

Monica Mendini, Marta Pizzetti, Paula C. Peter

The purpose of this paper is to introduce and define social food pleasure as a new conceptual framework that can promote pleasurable and healthy food experiences.

Restricted pleasure for healthy eating and food well-being

Tonya Williams Bradford, Sonya Grier

The purpose of this paper is to explore the relationship of dietary restriction and food well-being (FWB) in an under-researched population using a novel but growing approach to…

Leveraging the coffee experience as a tool for engagement with climate change

Danielle Eiseman, Martin Jonsson

This study aims to investigate the potential of the coffee drinking experience as an engagement tool for climate change. Review the current state of the coffee drinking…

Rebellious eating: older women misbehaving through indulgence

Emily M. Moscato, Julie L. Ozanne

Food rituals are an ever present part of consumers’ lives that have practical implications for well-being. This paper aims to explore how food and its relationship to pleasure…

Consuming well-being and happiness through epicurean ingestion

Temitope Sarah Bodunrin, Tim Stone

This paper aims to investigate the idea of eating for pleasure and its effect on consumer well-being. It begins by introducing the concept of food well-being (FWB) under the…