Qualitative Market Research: Volume 21 Issue 2

Guest editorial

Dave Crick

Risks/rewards and an evolving business model: A case study of a small lifestyle business in the UK tourism sector

Dave Crick, Shiv Chaudhry, James M. Crick

The purpose of this study is to investigate the need for an evolving business model that accounts for social, as well as business-related risks/rewards considerations, that is…

Developing an authentic personal brand using impression management behaviours: Exploring female entrepreneurs’ experiences

Helen Thompson-Whiteside, Sarah Turnbull, Liza Howe-Walsh

The purpose of this paper is to provide insight into how female entrepreneurs develop and communicate an authentic personal brand. The authors examine the entrepreneurial…

Female entrepreneurial networking in the marketing services sector

Carley Foster, Clare Brindley

Networking is a key element of entrepreneurial and SME activity. The skills required to network share similarities to those of a marketer and can be associated with feminine…

Entrepreneurial marketing and born global internationalisation in China

Svante Andersson, Natasha Evers, Gabriela Gliga

This study aims to explore the entrepreneurial marketing (EM) behaviour of Swedish born globals entering the Chinese market through their international networks. Drawing from the…

Walking on the light side: Investigating the world of ghost tour operators and entrepreneurial marketing

Jayne Krisjanous, Janet Carruthers

Ghost tours are an important part of tourism in many towns and cities around the world. Described as light dark tourism, they are a mix of the macabre and entertainment. Ghost…

The facets, antecedents and consequences of coopetition: An entrepreneurial marketing perspective

James M. Crick

The purpose of this study is to explore the facets, antecedents and consequences of coopetition using three dimensions of entrepreneurial marketing. Coopetition is the interplay…