Qualitative Market Research: Volume 18 Issue 4
Strapline:
An International JournalTable of contents - Special Issue: Journey to the West: rethinking the role of Asian consumer culture in the global marketplace
Guest Editors: Dr. Yuri Seo
Researching Asian consumer culture in the global marketplace
Yuri Seo, Kim-Shyan FamIn this editorial viewpoint for the special issue, the authors identify a need to deepen our understanding of the important role that Asian consumer culture plays in the global…
The discontinuous evolution of women’s fashion in China
Mine Ucok Hughes, Giana Eckhardt, Karen Kaigler-Walker, Zelda GilbertThe aim of this study is to provide an understanding of urban Chinese women’s fashion consumption practices in light of major recent socio-historical events and to demonstrate…
The reshaping of Chinese consumer values in the social media era: Exploring the impact of Weibo
Jingyi Duan, Nikhilesh DholakiaThe purpose of this paper is to investigate how, in China, postings on social media site Weibo reflect as well as accelerate the reshaping of traditional values. As Chinese social…
How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals
Rungpaka Amy Hackley, Chris HackleyThe purpose of this paper is to contribute to a more nuanced understanding of Asian consumer culture by exploring how hungry ghost death ritual in the Buddhist world reconciles…
Bridging practices as enablers of intercultural translation
Angela Gracia B. Cruz, Margo Buchanan-OliverThis paper aims to understand the elements of bridging practices enacted by Asian immigrant consumers and exploring how these practices constitute reverse acculturation within…
Eastern spirituality in the western marketplace
Maria KniazevaThe paper aims to understand how Eastern spiritual and Western secular traditions coexist in the US commercial marketplace and what lessons spiritual messages of Eastern wisdom…
From ‘me’ to ‘we’: negotiating new family identity through meal consumption in Asian cultures
Prabash Aminda Edirisingha, Shelagh Ferguson, Rob AitkenThe purpose of this paper is to develop a conceptual framework which deepens our understanding of identity negotiation and formation in a collectivistic Asian context. Drawing…
ISSN:
1352-2752e-ISSN:
1758-7646ISSN-L:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Elina Närvänen