Qualitative Market Research: Volume 14 Issue 4
Strapline:
An International JournalTable of contents
How young, technical consumers assess online WOM credibility
Kelley O'Reilly, Sherry MarxSpecifically focusing on one antecedent (information seeker's characteristics) for electronic word‐of‐mouth adoption and credibility assessments, the purpose of this paper is to…
Cultural analysis of dieting consumers' construction of bodies and identities
Hanna Leipämaa‐LeskinenThe purpose of this paper is to analyze how meanings of body and identity are constructed when dieting. The paper utilizes cultural approach and focuses on the ways meanings of…
Service marketing control as practice: a case study
Per SkålénService marketing research has developed practices for managing and controlling the human resources. However, the role of these control practices in organizations has neither been…
Trust in supply chains, meanings, determinants and demonstrations: A qualitative study in an emerging market context
Hamida Skandrani, Abdelfattah Triki, Boudour BaratliThis study aims to understand trust meanings, determinants and manifestations in supply chains (SCs) operating in an emerging market context. It also aims to improve our knowledge…
A qualitative examination of decoupling, recoupling and organizational survival of rural retailers
Vanessa P. Jackson, Leslie StoelThe objective of this research was to identify organizational strategies used by rural retailers to balance conflicting demands of social norms and business performance standards…
The power of qualitative research in the era of social media
Alan Branthwaite, Simon PattersonThe electronic social media such as Twitter, Facebook, MySpace, etc. have become a major form of communication, and the expression of attitudes and opinions, for the general…
ISSN:
1352-2752e-ISSN:
1758-7646ISSN-L:
1352-2752Online date, start – end:
1998Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Elina Närvänen