Strategy & Leadership: Volume 39 Issue 1

Lessons to jumpstart disruptive innovation

Disruptive innovation is particularly important during recovery periods, as companies need to win back customers with radically new value propositions. The purpose of this paper…

Innovating by “doing both”: Cisco manages contradictions that drive growth and profit

This interview aims to discuss Ciso's approach to innovation with Inder Sidhu, Senior Vice President Strategy and Planning for Worldwide Operations and a member of the company's…

How top performers achieve customer‐focused market leadership

The IBM Institute for Business Value recently surveyed nearly 500 customer relationship management executives – across roles, industries and management responsibilities – in 66…

Time‐value economics: competing for customer time and attention

This paper aims to explore the impact of time on customer behavior and decision making. Even though people factor time into decisions on a daily basis, businesses tend to focus…

The evolving Internet in 2025: four scenarios

To explore the future of the Internet in 2025, the authors participated in a collaborative research and scenario development project between Cisco, a global leader in Internet…

Should strategy professionals be certified?

The author believes that corporate practitioners and the leaders who rely on them stand to gain from supporting a training and certification program in strategic planning and…

Editor’s letter

Growth inventory: aligning marketing investments with growth objectives

Mirror, mirror on the wall …

A new company descriptor takes us into a new era

Strategy in the media

Quick takes