Table of contents
From stocks to ETFs: explaining retail investors' migration behavior
Marco Meier, Christian MaierEvidence suggests that retail investors who invest in individual stocks are, in the long run, largely outperformed by market indexes such as the MSCI World. While some turn to…
Going solo and feeling smart? An exploratory study on shoppers' time valuation and cultural perception
Xueqin Wang, Yiik Diew Wong, Kum Fai YuenThe advent of digitalization and the trend of social distancing coincide with the individualized lifestyle that is emerging among contemporary shoppers. This study explores the…
Social media marketing system: conceptualization, scale development and validation
Concepción Varela-Neira, Yogesh K. Dwivedi, Zaira Camoiras-RodriguezUnderstanding what organizational factors enable a successful social media presence is a relevant issue for academics and practicing managers. The purpose of this investigation is…
Exploring sentiment divergence on migrant workers through the lens of Sina Weibo
Qilan Li, Zhiya Zuo, Yang Zhang, Xi WangSince the opening of China (aka, reform and opening-up), a great number of rural residents have migrated to large cities in the past 40 years. Such a one-way population inflow to…
Staying, switching, and multiplatforming of user-generated content activities: a 12-year panel study
Lei Hou, Lu Guan, Yixin Zhou, Anqi Shen, Wei Wang, Ang Luo, Heng Lu, Jonathan J.H. ZhuUser-generated content (UGC) refers to semantic and behavioral traces created by users on various social media platforms. While several waves of platforms have come and gone, the…
Trust in sharing accommodation sector: an institution-based trust perspective
Jialing Zhao, Hongwei Wang, Ying Zhang, Yuxin HuangThe hosts' third-party certifications in the sharing accommodation platforms have largely overlooked how the provision of such certification information could facilitate the…
Impact of monetary and non-monetary social functions on users' knowledge-sharing intentions in online social Q&A communities
Lin Jia, Chen Lin, Yiran Qin, Xiaowen Pan, Zhongyun ZhouWith the rapid development of paid online social question and answer (Q&A) communities, monetary social functions have been introduced and have potential benefits for both…
Users' subsequent innovation after organizational adoption: evidence from an online game user innovation community
Weimo Li, Yaobin Lu, Jifeng Ma, Bin WangIn online user innovation communities (UICs), firms adopt external innovations beyond their internal resources and capabilities. However, little is known about the influences of…
Workplace loneliness, ego depletion and cyberloafing: can leader problem-focused interpersonal emotion management help?
Hongling Yang, Zhibin Lin, Xiao Chen, Jian PengThis study aims to explore whether and how workplace loneliness leads to cyberloafing and the role of leader problem-focused interpersonal emotion management in buffering this…
How do social network ties influence purchases in social commerce communities? A lens of attachment theory
Panpan Wang, Qian Huang, Yu ZhangThis study aims to address how to facilitate more community members making purchases in social commerce communities. The research is expected to shed new light on the underlying…
Online or offline? Spillover effect of customer-to-customer interaction in a multichannel background
Yucheng Liu, Xiaorong Fu, Xiangming RenEnterprises' multichannel operations provide various avenues for customer interaction; however, existing literature investigating customer-to-customer interaction (CCI) mainly…
Untangling the influence of perceived sustainability orientation on value-co-creation behavior in crowdfunding process: investigating a mediation model
Xiaobei Liang, Xiaojuan Hu, Eldon Y. Li, Hu MengSustainability-oriented projects are prevalent on crowdfunding platforms nowadays. The relationship between crowdfunding and sustainability has attracted the attention of many…
Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness
Linda D. Hollebeek, Viktorija Kulikovskaja, Marco Hubert, Klaus G. GrunertThough prior research has addressed customer engagement (CE) with a focal object (e.g. a brand), the dynamics characterizing customers' engagement with different objects and the…
Virtual gifting behavior on new social media: the perspectives of the community gift-giving model and face-negotiation theory
Jung-Kuei Hsieh, Werner H. Kunz, Ai-Yun WuThis study aims to investigate the factors that affect an audience's purchase decisions on a new type of social media, namely live video streaming platforms.
An empirical investigation of the impact of influencer live-streaming ads in e-commerce platforms on consumers’ buying impulse
Mian Yan, Alex Pak Ki Kwok, Alan Hoi Shou Chan, Yu Sheng Zhuang, Kang Wen, Kai Chao ZhangE-commerce live streaming is a new influencer advertising method that allows influencers to interact directly with consumers on e-commerce platforms. Although evidence suggests…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung