Table of contents
Not so positive, please!: Effects of online consumer reviews on evaluations during the decision-making process
Blanca Hernandez-OrtegaThe purpose of this paper is to analyse the effect of positive online consumer reviews (OCRs) on changes in the individual’s evaluations from the pre-purchase to the…
User experiences in live video streaming: a netnography analysis
Yi-Sheng WangThe purpose of this paper is to conduct an in-depth exploration of the special context and user experiences of live video streaming and to provide insights regarding an…
Endorsement and visual complexity in food advertising on Instagram
Sony Kusumasondjaja, Fandy TjiptonoThe purpose of this paper is to investigate the differences in consumer pleasure, arousal and purchase intention when consumers encounter food advertising on Instagram using…
Agenda-setting on traditional vs social media: An analysis of haze-related content grounded in the extended parallel process model
Liang Chen, Jingyuan Shi, Yu Guo, Pianpian Wang, Yiwei LiThe purpose of this paper is to explore and compare haze-related content between traditional and social media in China by applying agenda-setting theory and the extended parallel…
When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities
Linlin Liu, Renjing Liu, Matthew Lee, Jiawen ChenThe purpose of this paper is twofold: first, to explain whether consumer engagement in social media brand communities (SMBCs) motivates consumer brand loyalty; and second, to…
Workplace internet leisure and employees’ productivity: The mediating role of employee satisfaction
Jihad Mohammad, Farzana Quoquab, Siti Halimah, Ramayah ThurasamyThere is an on-going debate about the role of workplace internet leisure (WIL) and whether it is a vice or virtue. Considering this, the purpose of this paper is to examine the…
Encouraging people to embrace feedback-seeking in online learning: An investigation of informational and relational drivers
Manli Wu, Xiaojuan Xu, Lele Kang, J. Leon Zhao, Liang LiangThe purpose of this paper is to examine the impacts of perceived informational value and perceived relational value on feedback-seeking intention in online communities of inquiry…
An intervariable approach to customer satisfaction and loyalty in the internet service market
Mamoun N. Akroush, Bushra K. MahadinThe purpose of this paper is to examine a multidimensional model of customer perceived value (CPV), customer satisfaction (CS) and loyalty from internet subscribers’ perspectives.
Tell me your age and I tell you what you trust: the moderating effect of generations
Carolina Herrando, Julio Jimenez-Martinez, M.J. Martin-De HoyosThe proliferation of social commerce websites has allowed consumers to share and exchange information, experiences, advice and opinions. Recently, information provided by users…
E-Governance in educational settings: Greek educational organizations leadership’s perspectives towards social media usage for participatory decision-making
Maria Sideri, Angeliki Kitsiou, Ariadni Filippopoulou, Christos Kalloniatis, Stefanos GritzalisEven though social media are nowadays used in the frame of public governance to ensure citizens’ major participation, enhance e-dialogue and e-democracy consequently, this…
Adoption and non-adoption motivational risk beliefs in the use of mobile services for health promotion
Mihail Cocosila, Ofir TurelThe purpose of this paper is to validate empirically a theoretical model that integrates an innovative construct capturing consumers’ non-adoption risk belief associated with not…
Driving individuals’ citizenship behaviors in virtual communities through attachment
Chao-Min Chiu, Hsin-Yi Huang, Hsiang-Lan Cheng, Jack Shih-Chieh HsuThe purpose of this paper is to examine the complex relationships between common bond attachment, common identity attachment, self-esteem and virtual community citizenship…
Increasing rates of impulsive online shopping on tourism websites
Chun-Der Chen, Edward C.S. Ku, Chien Chi YehCustomers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how…
“Silence” as a strategy during a corporate crisis – the case of Volkswagen’s “Dieselgate”
Stefan Stieglitz, Milad Mirbabaie, Tobias Kroll, Julian MarxThe purpose of this paper is to investigate the communication behaviour on Twitter during the rise of a preventable corporate crisis. It aims to contribute to situational crisis…
Localization of computer-mediated communication and corporate impression on online communities
Christine Hallier Willi, Bang Nguyen, T.C. Melewar, Suraksha Gupta, Xiaoyu YuThe purpose of this paper is to investigate the importance of localizing online communities (OCs) and examines how OC members form impressions of organizations that use OCs in…
Does usage of enterprise social media affect employee turnover? Empirical evidence from Chinese companies
Lu Yingjie, Shasha Deng, Taotao PanThe purpose of this paper is to examine how the usage of enterprise social media (ESM) affects eventual employee turnover.
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung