Internet Research: Volume 27 Issue 1

Consumer choice of multichannel shopping: The effects of relationship investment and online store preference

Jyh-Shen Chiou, Szu-Yu Chou, George Chung-Chi Shen

Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine…

Creating identification with brand communities on Twitter: The balance between need for affiliation and need for uniqueness

Manuela López, María Sicilia, Alberto Alejandro Moyeda-Carabaza

Companies are now using social network sites (SNSs) within their marketing and brand-building activities. Twitter is the preferred SNS for creating brand communities, which offer…

Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition

Devika Vashisht, Sreejesh S.

The purpose of this paper is to examine the effect of nature of advergame and moderating roles of game-product congruence and need for cognition (NFC) on gamers’ ad-persuasion…

Internet entrepreneurship and “the sharing of information” in an Internet-of-Things context: The role of interactivity, stickiness, e-satisfaction and word-of-mouth in online SMEs’ websites

Xiaoyu Yu, Sanjit Kumar Roy, Ali Quazi, Bang Nguyen, Yuqing Han

For entrepreneurs operating in an Internet-of-Things (IoT) environment, it is essential to monitor more systematically, both the interaction with the consumers and the sharing of…

Determinants of cyberloafing: a comparative study of a public and private sector organization

Zill-e- Huma, Saddam Hussain, Ramayah Thurasamy, Muhammad Imran Malik

Cyberloafing is the personal use of internet while at work. The purpose of this paper is to identify the factors affecting cyberloafing between public and private sector…

Why so serious? Gamification impact in the acceptance of mobile banking services

Goncalo Baptista, Tiago Oliveira

The purpose of this paper is to identify the potential impact of the utilization of game mechanics and game design techniques in the acceptance of mobile banking services.

Understanding teleworkers’ technostress and its influence on job satisfaction

Ayoung Suh, Jumin Lee

The purpose of this paper is to develop and test a theoretical model that predicts a teleworker’s job satisfaction.