Internet Research: Volume 26 Issue 4

Online brand community: through the eyes of Self-Determination Theory

James B Kelley, Dana L Alden

The purpose of this paper to use Self-Determination Theory (SDT) to explain the online brand community (OBC) identity internalization process through brand website interactivity…

Understanding relationship benefits from harmonious brand community on social media

Mingli Zhang, Nuan Luo

Brand communities have been labeled as a social aggregation of brand fans and businesses. Yet, limited research has examined customers’ perceived relationship benefits in brand…

Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude

Inés López-López, José Francisco Parra

The purpose of this paper is to analyze the effect of signaling a review as the most helpful review according to other users’ votes on product attitude. Thus, the first study…

The study of the antecedents of knowledge sharing behavior: The empirical study of Yambol online test community

Dah-Kwei Liou, Wen-Hai Chih, Chien-Yun Yuan, Chien-Yao Lin

– The purpose of this paper is to investigate how the factors from environmental level and personal level influence the knowledge sharing behavior and community participation.

Nurturing user creative performance in social media networks: An integration of habit of use with social capital and information exchange theories

Ya-Ling Wu, Eldon Y. Li, Wei-Lun Chang

Creative performance relies on the capability of developing and presenting an original concept or idea, and the collaborative production of creative content which enhances feeling…

Ready for e-electioneering? Empirical evidence from Pakistani political parties’ websites

Mirza Muhammad Naseer, Khalid Mahmood

– The purpose of this paper is to explore the use of political party websites for e-electioneering and their impact on the outcome of the elections.

The privacy dyad: Antecedents of promotion- and prevention-focused online privacy behaviors and the mediating role of trust and privacy concern

May O. Lwin, Jochen Wirtz, Andrea J. S. Stanaland

The purpose of this paper is to investigate how the business communication-related variables of reputation, communication quality and information sensitivity are mediated by trust…

Cultural and religiosity drivers and satisfaction outcomes of consumer perceived deception in online shopping

Gomaa M. Agag, Ahmed A. El-Masry

The purpose of this paper is to develop and test a model that focuses on the cultural and religiosity drivers and satisfaction outcomes of consumer perceptions about online…

Consumer devotion to a different height: How consumers are defending the brand within Facebook brand communities

Mahmud Hassan, Luis V. Casaló Ariño

Effective handling of negative word of mouth in the social media has dramatic impact on customer retention, deflects potential damage and improves profitability. Although…

Social capital on mobile SNS addiction: A perspective from online and offline channel integrations

Shuiqing Yang, Yuan Liu, June Wei

Social capital has been identified as a valuable resource that can lead to various positive outcomes of social activities in both online and offline communities. The purpose of…

Online consumers’ reactions to price decreases: Amazon’s Kindle 2 case

Kyung Young Lee, Ying Jin, Cheul Rhee, Sung-Byung Yang

The purpose of this paper is to investigate how consumers respond to price changes by analyzing online product reviews (OPRs) posted on a product (Amazon’s Kindle 2), and to…