Internet Research: Volume 25 Issue 3

Why do people use social computing? An experiential perspective

Abiyot B. Tehone, Hangjung Zo, Andrew P. Ciganek

– The purpose of this paper is to develop a conceptual framework to describe the continual usage of social computing systems from an experiential perspective.

Explaining the internet usage of SMEs: The impact of market orientation, behavioural norms, motivation and technology acceptance

Marjolein C. J. Caniëls, Heidi K. L. Lenaerts, Cees J. Gelderman

Small to mid-sized enterprises (SMEs) are underrepresented in market orientation and internet-related research. Yet, marketing-related issues represent some of the most important…

Examining search as opposed to experience goods when investigating synergies of internet news articles and banner ads

Anca C. Micu, Iryna Pentina

The purpose of this paper is to examine the applicability of the economics of information-driven product categorization – search vs experience products – when investigating online…

Personality predictors for the use of multiple internet functions

Yeolib Kim, Jae Seon Jeong

The purpose of this paper is to explore how the Big-Five model of personality traits relates to the use of multiple internet functions and test if the relationship differs by…

Using Twitter to engage with customers: a data mining approach

Shintaro Okazaki, Ana M. Díaz-Martín, Mercedes Rozano, Héctor David Menéndez-Benito

– The purpose of this paper is to explore customer engagement in Twitter via data mining.

The role of online product reviews on information adoption of new product development professionals

Kyung Young Lee, Sung-Byung Yang

– The purpose of this paper is to investigate the impact of features involving online product reviews (OPRs) on information adoption by new product developers (NPDs).

Breadth, depth, and speed: diffusion of advertising messages on microblogging sites

Lun Zhang, Tai-Quan Peng

The purpose of this paper is to present an empirical assessment of the diffusion of advertising messages on microblogging sites. The diffusion properties of advertising messages…

Roles of perceived value and individual differences in the acceptance of mobile coupon applications

Fen Liu, Xuefeng Zhao, Patrick Y.K. Chau, Qing Tang

The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in…