Table of contents
Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type
Hyo-Jin Jeong, Dong-Mo KooThe purpose of this paper is to propose a model to test whether the combined effects of valence and objectivity/subjectivity of online review have an effect on consumer judgment…
The distinct roles of dedication-based and constraint-based mechanisms in social networking sites
Byoungsoo Kim, Jinyoung MinThe purpose of this paper is to investigate the effects of dedication- and constraint-based mechanisms on users’ post-adoption behavior in the social networking site (SNS…
Solving strategy for unintended criticism in online space: Consumer response to firm crisis in online discussion forum
Sunghun ChungThe purpose of this paper is to examine how information load, consumers’ regulatory focus, and prior attitudes interact to influence consumers’ response to firm crisis in the…
Intimate knowledge initiators: Bonding the suppliers and buyers in the online group-shopping environment
Wu-Chung Wu, Edward C. S. Ku, HsinJou LiaoThe purpose of this paper is to investigate how marketing capability, dysfunctional conflict, and relationship value affect relational benefits through the relational proclivity…
YouTube stickiness: the needs, personal, and environmental perspective
Hsiu-Sen Chiang, Kuo-Lun HsiaoMany video sharing sites (e.g. YouTube, Vimeo, and Break) host user-generated video content in the hopes of attracting viewers and thus profits. Therefore, continuous use and…
Predicting mobile social network acceptance based on mobile value and social influence
Kuan-Yu Lin, Hsi-Peng LuBuilding upon studies of value theory and social psychology literature, the purpose of this paper is to empirically test a research model that incorporates antecedents of value…
Predictors of inconsistent responding in web surveys
Yavuz AkbulutThe purpose of this paper is to investigate the antecedents of inconsistent responding in web surveys. Consistency of responses to personal information questions and scale items…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung