Table of contents
Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products
Ching-Jui Keng, Van-Dat Tran, Tze-Hsien Liao, Chao-Ju Yao, Maxwell K. HsuThe purpose of this paper is to explore the impact of the sequential combination of consumer experiences on product knowledge and brand attitude. Additionally, the moderating role…
Firm web visibility and its business value
Fang Wang, Liwen VaughanThe purpose of this paper is to theoretically analyze and empirically test the business value of firm web visibility, including its relationship to advertising efficiency and…
Why do people play mobile social games? An examination of network externalities and of uses and gratifications
Pei-Shan Wei, Hsi-Peng LuThe purpose of this paper is to identify the factors that influence people to play socially interactive games on mobile devices. Based on network externalities and theory of uses…
Understanding online shopping intention: the roles of four types of trust and their antecedents
Meng-Hsiang Hsu, Li-Wen Chuang, Cheng-Se HsuThe purpose of this paper is to provide a better picture of factors influencing behavioral decisions in online shopping by identifying different targets of trust and discussing…
Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators
Jyh-Shen Chiou, Cheng-Chieh Hsiao, Fang-Yi SuTo improve the effectiveness of online reviews in the cultural industries, the purpose of this paper is to examine the effects of online cultural reviews of professional and…
Adoption readiness, personal innovativeness, perceived risk and usage intention across customer groups for mobile payment services in India
Rakhi Thakur, Mala SrivastavaThe purpose of this paper is to accomplish two objectives – to test the functional relationship between adoption readiness (AR), perceived risk (PR) and usage intention for mobile…
The online purchase as a context for co-creating experiences. Drivers of and consequences for customer behavior
Lorena Blasco-Arcas, Blanca Hernandez-Ortega, Julio Jimenez-MartinezThe purpose of this paper is to elaborate on the concept of engagement platforms and the theories of co-creation of value to analyze the purchase as a context for customers to…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung