Table of contents
Acceptance of enterprise blog for service industry
Chien Hsing Wu, Shu‐Chen Kao, Hsin‐Hui LinThe rapid growth of blogs over the Internet has gradually attracted the attention of enterprises that want to engage in business and develop their online communication channels…
Factors influencing sociability in educational MMORPGs – a fuzzy AHP approach
Chun‐Chia Lee, Shang Hwa Hsu, Jen‐Wei ChangSociability is considered to be important to the success of educational MMORPGs. The purpose of this study was to access the relative weights of these sociability factors which…
The determinants of consumer behavior towards email advertisement
Hsin Hsin Chang, Hamid Rizal, Hanudin AminThe aim of this study was to develop a theoretical model of email advertising effectiveness and to investigate differences between permission‐based email and spamming. By…
The role of online informediaries for consumers: A dual perspective about price comparison and information mediation
Sunghun ChungThe purpose of this study is to find the role of online informediaries on the perspective of price comparison and information aggregator. Specifically, the author wants to explain…
Examining the mediating effect of positive moods on trust repair in e‐commerce
Ying‐Hueih Chen, Jyh‐Jeng Wu, Hsin‐Tzu ChangThe purpose of this research is to investigate the impact of causal attributions (locus, stability, and controllability attributes) on trust violations and the coping strategies…
Measuring the sociocultural appeal of SNS games in Taiwan
Kai‐Shuan ShenThis study aims to explore the sociocultural appeal of SNS game content from the point of view of the human emotions aroused by the interaction between the players and the games.
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung