Table of contents
Modeling e‐coupon proneness as a mediator in the extended TPB model to predict consumers' usage intentions
Mei‐Fang Chen, Ting‐Yi LuGiven the growing importance of e‐coupons as promotional devices, predicting consumers' e‐coupons redemption intention is essential to the evaluation of this promotion strategy…
An empirical examination of initial trust in mobile banking
Tao ZhouThe purpose of this paper is to examine the effect of initial trust on mobile banking user adoption.
An eye‐tracking investigation of internet consumers' decision deliberateness
Yu‐feng Huang, Feng‐yang KuoBecause presentation formats, i.e. table v. graph, in shopping web sites may promote or inhibit deliberate consumer decision making, it is important to understand the effects of…
Online social network acceptance: a social perspective
David C. LiBuilding upon studies of social psychology and information system literature, this study aims to propose and empirically test a research model that incorporates interpersonal…
Predicting online game loyalty based on need gratification and experiential motives
Lan‐Ying Huang, Ying‐Jiun HsiehThis paper aims to explore the factors affecting consumers' loyalty toward online games based on the uses and gratifications theory and the flow theory.
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung