Table of contents
Print and Internet catalog shopping: assessing attitudes and intentions
Leo R. Vijayasarathy, Joseph M. JonesThe use of print catalogs for direct marketing has a long history of success. Today, telecommunication networks, such as the Internet, offer the potential to reach a larger market…
Product searching with shopping bots
Jennifer RowleyShopping bots are an important new innovation which support consumers with the product search and identification stage in e‐shopping. This paper reviews the search facilities…
Segment‐based mass customization: an exploration of a new conceptual marketing framework
Pingjun JiangIn this paper, it is argued that the concept of mass customization should not be treated as an alternative strategy to market segmentation. It should be seen as an integral part…
Market‐based predictors of interactivity at Southeast Asian online newspapers
Brian L. MasseyMarket‐based and press‐freedom variables were tested as predictors of “interactive” online journalism at the Web companions of 17 English‐language Asian newspapers. A…
Internet‐based security incidents and the potential for false alarms
M.P. Evans, S.M. FurnellThe paper explains the background to experimental work that was conducted with the aim of measuring aspects of the WWW (specifically the average lifetime of a web link and the…
The evolution of software pricing: from box licenses to application service provider models
Nick Bontis, Honsan ChungSoftware is the intellectual capital output of the codified knowledge of a programming team. The development cost is high, but the variable cost of sale is substantially lower…
ISSN:
1066-2243e-ISSN:
2054-5657ISSN-L:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung