Table of contents
Beanie Babies: a case study in the engineering of a high‐involvement/relationship‐prone brand
Rebecca J. Morris, Charles L. MartinProvides an example of a firm’s use of distinguishing product attributes to engineer and nurture strong consumer‐brand relationships. Ty Inc., manufacturer of the popular Beanie…
3085
Organizational learning: a critical component to new product development
Kenneth Saban, John Lanasa, Conway Lackman, Graham PeaceInvestigates the functional relationship between organizational learning and the new product development process. The two major learning styles studied included Duetero and…
3771
Brand and retailer loyalty: past behavior and future intentions
Michael T. EwingBrand loyalty is investigated by examining actual past behavior and its impact on future behavioral intentions: in terms of expectation to purchase the same/another brand from the…
10558
Does advertising in the UK need older models?
Isabelle Szmigin, Marylyn CarriganFocuses on the use and role of older people in advertisements in the UK. Investigates the current situation in the UK with regard to the use of older models, and considers the…
4168
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou