Table of contents
The performance appraisal process of pharmaceutical product managers in Canada: an empirical study
Lea Prevel Katsanis, Dennis A. PittaExamines the way in which the performance of the pharmaceutical product manager is evaluated. Attempts to provide a picture of the principal functions on which the Canadian…
2247
The use of pharmaceutical Web sites for prescription drug information and product requests
Lynda M. MaddoxLooks at how consumers used a pharmaceutical Web site to learn about a particular disease or product. Probes whether visitors used the Web site to decide which drug was right for…
1663
Brand managers in the pharmaceutical industry: are they any different?
George G. Panigyrakis, Cleopatra VeloutsouThis paper examines the brand managers’ characteristics and their role in the pharmaceutical industry. It identifies the similarities and differences of that role with the role of…
2971
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou