Table of contents
Brand equity valuation: a global perspective
Reza Motameni, Manuchehr ShahrokhiSince late 1980s there has been a frenzy of mergers and acquisitions in which brands have played the primary role. It is no longer rare to find offers at a multiple of more than…
Separating the brand asset from the goodwill asset
Tony TollingtonPurchased goodwill conforms to the current accounting definitions of an asset. However, as the descriptive framework contained within this paper will show, purchased goodwill is…
Market research companies and new product development tools
Edwin J. Nijssen, Ruud T. FrambachThis research investigates (1) the share of new product development (NPD) research services in market research (MR) companies’ turnover, (2) MR companies’ awareness and use of NPD…
The identification of weak products revisited
David R. Harness, Norman E. Marr, Tina GoyThis paper revisits the causes of product deletion, an important if somewhat neglected part of product management theory. The causes of product deletion are important in the way…
Pricing education in the United States of America: responding to the needs of business
Sarah MaxwellIn the affluent 1960s and 1970s, consumers tended to be price insensitive. Business consequently placed a low priority on pricing, and marketing educators in the USA responded by…
Ratemaking for postal services: a stochastic marginal cost pricing model
Jess S. BoronicoType of article Theoretical with worked example
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou