Table of contents
How should product managers’ job performance be evaluated in emerging product management systems?
Lea Prevel Katsanis, Jean‐Paul G. Laurin, Dennis A. PittaExamines the types and characteristics of the new forms of the brand management system in marketing organizations as identified in previous research and previous existing research…
2182
Vertical brand extensions: current research and managerial implications
Chung K. Kim, Anne M. LavackRelates evidence which suggests that launching a vertical brand extension generally has a negative impact on the core brand because it dilutes the core brand image, advising that…
10775
Global markets and the new product development process
Rama Yelkur, Paul HerbigExplains the globalization of new products with the help of a global new product development model. Attempts to provide a framework for the new product development process…
12974
Redefining new product development teams: learning to actualize consumer contributions
Dennis A. Pitta, Frank Franzak, Lea Prevel KatsanisLooks at recent product development literature which cites the improving but troubling success rates of newly introduced products and recommends integrating customer input as…
1668
ISSN:
1061-0421e-ISSN:
2054-1643ISSN-L:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou